Challenge:
Create the visual identity and communication of the new Vanguard Properties project. A real estate project in the center of Lisbon by Saraiva + Associados studio. An urban development, located on Rua Tomás Ribeiro, aimed to the national and international residential market.
Idea:
To arouse the interest of potential clients looking for a house in the center of Lisbon, using a simple, and direct name that immediately identifies the area where it is inserted. To transmit the feeling of comfort we created the expression "Home Sweet City", branding the development as an escape from the bustle of a big city. We wanted to convey that
it is possible to find our refuge in a city as cosmopolitan as Lisbon, enjoying the best of both worlds at the same time.
Outcome:
A project located in an iconic area of Lisbon that had the opportunity to associate it self with it through its name, automatically gaining an extra reputation. This identity combines three main advantages of this venture:
location, architecture and design. Differentiating factors that contributed to build a premium brand, inspired by
the very architecture of the building with all its modernity and sophistication and with the author's signature.
Client: Vanguard Properties
Creative Director: Anne Chauvin
Project Manager: Catarina Costa
Design: Rita Frazão
Copywriter: Gonçalo Loureiro
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More info: www.tr79.pt
